Truth be told, in the digital world today, content without images can easily be overlooked with all of the visual noise. In order to be truly successful you need to be able to have consistently (awesome) visuals to accompany your company blog posts. While your SEO values those 1200 word pieces, your audience is more likely to appreciate and be drawn to your site by the visuals attached to them. In fact, according to BuzzSumo, having at least one image can double the number of social media shares you get, meaning that images go a long way for creating successful company blog posts.
Types of Images
There are a few different types of compelling images that can be used regularly to accompany content:
Infographics – Any type of visual to display information (that usually can otherwise be communicated via typical text content). This can take the form of diagrams, charts, graphs, timelines etc., or can include a combination of all of these presentation approaches.
.Gifs – Gifs have transitioned from simply being moving images you could put in a text message to animated images you can design specific to your business/industry and insert into content. Gifs are a great way to show multiple images at once, show images with movement, or incorporate text in a dynamic way.
Screenshots – This is one of the most common types of images to incorporate into a blog post, particular for “How To” posts. This could be an image that you find on another website or something you’ve designed in a program that you want to capture in full. Screenshots allow you to add text, arrows, and other shapes to help explain something in detail to your audience. Just remember to always give credit where credit is due when you inset a screenshot from someone else’s site and put it on your blog!
Original Photography (Not Stock Photos) – One way to utilize unique imagery on your company blog is by using photos of your team, organization, office environment, events, business lifestyle, branding, company culture, etc. If you do not have the capability to take high quality photos on your own, you can always hire a professional with the intention of capturing images for your blog.
Memes – This can be a fun way to grab your readers attention and add a little humor to your post. It is also super easy to create them (more on that below).
Quotes – Do you have a favorite portion of content that you want to emphasize, or perhaps an inspirational quote from an industry thought leader? You can design your own images that emphasize these quotes in a visually appealing way.
Now for the no nonsense tips on how to create these images. As you can see, there are so many different types of images you can put into blog content to make it great. Below covers just some of the ways you can make fantastic visuals for your blog without extensive graphic design experience:
Easy Graphics Platforms for Infographics, Quotes, and Titles or Themes
As mentioned above, some of the best blog images use infographics, titles, themes, or quotes that are both visually appealing and informative, but you don’t need to have extensive graphic design skills or proficiency in design software to create those awesome images. Programs like Canva (see the screenshot below), YouiDraw, or BeFunky are super user friendly and allow you to make blog graphics, specific to the content you are writing, with ease.
In full disclosure, I am not a design wiz, so having programs like Canva makes it incredibly easy to design visually appealing and informative pieces for blog posts, social media, and/or website use. The key here is to pick a platform you are comfortable with and that you find extremely user-friendly. For a marketer, having a platform that is easy to work with is going to make consistently designing unique images for explanation (such as an infographic) more enjoyable and more efficient.
Technical Tricks for Gifs and Photos
Since we are throwing out the no-nonsense in this post, it is time to talk about some of the technical skills that are helpful in creating visuals for business blogs. Nowadays, having a few photoshop skills can really help. Photoshop and other like software will allow you to edit and create custom images with the photos you take, for example. Photoshop can also be used to make Gifs (and it is actually a pretty easy process once you learn the platform).
Unlike online graphics platforms that are super user friendly and easy to pick-up, Photoshop takes a little more effort, but is more in-depth and can offer a greater amount of editing and image options. If you’re wanting to get some Photoshop skills under your belt, there are courses that offer beginner design courses intended to get you up to speed and designing your own images in no time. If that isn’t your cup of tea, just try an online Gif repository.
Insert a Little Humor and Make a Meme
Sometimes a post doesn’t need a lengthy infographic or a custom-designed Gif. Instead, what it really needs is a little comic relief or something clever. Memes are great because not only are they funny and visually appealing, but they’re also very shareable and get a lot of attention. Most memes fall into themes that have been done before (think political memes or Success Kid), so you don’t necessarily have to be totally original when designing these, however, you also have the option to upload your own meme template. Using a meme generator you can put your own text on top of existing popular images. See the example I created below:
Creating images for your company blog posts is key to getting more shares and attention. As you can see, there are so many different kinds of images you can create that there are really endless possibilities depending on the kind of content you want to create. Not only that, but it is easier than ever to design your own images. From using a user-friendly free design program to picking up some skills in an online course, or simply making a meme, you have a lot of control when it comes to design these days, and you don’t always have to rely on screenshots or graphic designers to get the job done!
Do you have any tips for designing your own business blog images? Let us know in the comments section below!