New Pardot form builder launching in January


In January, Pardot will phase out Form Fields (e.g. objects where you set all options related to how fields behave on forms) and will instead allow you set default and custom field behavior from within forms and form handlers. This allows you to have fields that behave differently (required / optional, labels, progressive profiling rules, etc.) on various forms, without having to make more than one version of the field.

Here are some good use cases for the new builder:

  • International forms (you want different labels for fields depending on language) much easier
  • You want fields like “phone” optional in your lead generation forms but required on your contact form
  • You want certain fields to progressively display on some forms but always display on others


New Pardot Form Builder

Then set any options related to those fields from right inside the form. That way you can have a field be required on some forms but optional on others. You can also have different labels for the same field depending on the form in which it is used. This is perfect for internalization (e.g. using labels in a foreign language without needing to make new fields).

Form Builder: Basic Options

You can also set more advanced options like progressive profiling under the Advanced tab. This allows you to have fields be conditional on some forms but not others.

Form Builder: Advanced Options

Stay tuned for the release announcement and webinars to follow!