We’re living in exciting times for B2B marketing. Through the power of artificial intelligence (AI), we have the ability to create more engaging and meaningful customer experiences than we ever could before.
AI is fairly new technology, and has only been available to marketers in the last decade or so. The majority of B2B marketers still don’t use AI, but adoption is swiftly increasing. 30% of B2B marketers used AI in 2018, a 25% increase from the previous year.
Today, 69% of business buyers say they expect personalized customer experiences. What better way to deliver those than through the power of artificial intelligence?
New Interactive Guide: 9 Ways B2B Marketers Should Be Using AI
Despite the growing popularity of AI, no dominant use case for the technology has emerged. This may simply be because use cases for AI are as dynamic and varied as the technology itself.
That’s why we’re excited to introduce our new interactive guide, 9 Ways B2B Marketers Should Be Using AI. Whether you’re yet to adopt AI or you’re a seasoned user, we’ve compiled a list of the best B2B marketing use cases.
Let’s take a sneak peek at one of the best ways B2B marketers can use AI.
Use Case #1: Merging Online & Offline Customer Data
Your customers have experiences with your brand online as well as offline. One of the most exciting things about AI is that it can bridge the gap between those experiences and give you a 360-degree view of each customer.
To gather online data, you can use AI-powered nurture campaigns, which send tailored emails based on what an individual may have accessed or downloaded on your website. When it comes to capturing offline data, you can use AI to measure intent data, which allows marketers to determine the implicit meaning of customer actions. Rather than counting clicks and downloads, intent shows whether a customer is actually ready to buy.
No matter whether your customers buy in-person or online, information about their purchasing actions can be valuable to your marketing. By merging your online and offline data with AI, you can gain a more complete understanding of your customers and how to reach them more effectively.
Download the Guide to Learn More
To learn more about the top AI applications for B2B marketing, check out our new interactive guide: 9 Ways B2B Marketers Should Be Using AI.