We’ve all heard the phrase, “Don’t judge a book by its cover.” Yet, as humans, we are all guilty of making a snap judgment based on first impressions.
When talking about your company and the solutions you offer, your website is often the first impression a potential prospect will have of your brand. Today’s marketers know that having a website is crucial, especially since 70% of buying decision occur before interacting with a sales representative.
So marketers have two options: create a functional website to check the boxes; OR create an experience that turns your website into a lead generation machine.
Introducing How to Turn Your Website into a Lead Generation Machine
Here at Salesforce Pardot, we choose the latter. And as the B2B marketing automation platform on the world’s #1 CRM, we know a thing or two about lead generation.
Take, for example, this e-book: when you download this resource, you’ll submit a form on Pardot.com with your information. We’ve redesigned our landing pages to produce:
- 12% more traffic
- 15% more conversions, and
- 29% more pipeline
And once you start reading the e-book you just downloaded, we’ll reveal the secrets to how we did just that.
How to Turn Your Website into a Lead Generation Machine provides helpful tips and tricks, as well as a checklist, to help you turn your website into a true lead generation engine. Learn how Salesforce Pardot has maximized our website, and how we approach storytelling through our digital assets.