New Connector: Olark Chat

We have just released our newest connector. Olark is a very easy to use business chat solution that lets your reps chat with visitors and prospects who are on your site and record the conversations. Chat with visitors on your website from your desktop, your laptop, your iPhone, or your Blackberry. They work with standard chat (IM) clients (like iChat, Pidgin, and Meebo) and services (Google Talk and Jabber) which means YOU get to decide what software to use.

The Pardot connector allows you to

  1. Automatically track chats as activities that show up in a prospect’s record
  2. Display a link to the visitor/prospect profile to the agent while chatting with the visitor
  3. Link to a transcript of the chat from the prospect activity (opens in

If you are already using Olark, the integration with Pardot is simple. Just enable the connector and Pardot takes care of the rest automatically. If you are looking for a chat solution, Olark is very easy to set up and they offer a trial.


  1. For Pardot to record the chat as an activity you will need to have both the Pardot tracking code and the Olark code on the designated pages.