Mobile Apps Every Marketer Needs

What’s the one piece of daily technology you absolutely cannot live without?

If you answered your smartphone, then you are one of the estimated 140 million Americans that are utterly dependant on their iphones, androids, and blackberries for everyday survival.

Smartphones are essential tools for the modern marketer as well, and help us lead a fast-paced, always-on lifestyle that keeps us constantly connected to our jobs and in tune with our industry. Spending a day without our smartphone would feel like being stranded on a deserted island.

So to keep your smartphone usage on the cutting edge, we’ve assembled a list of some of the best mobile apps for marketers. Keep yourself organized, take the stress out of managing social channels, and more, all from your smartphone. Check it out below:

1. Buffer

At Pardot, we are big fans of Buffer. We’ve highlighted their blog as one of the top marketing blogs to follow and almost every member of our marketing team is putting Buffer to use on a daily basis.

What is it?: Buffer is a sharing platform that will automatically schedule social posts for you throughout the day. So if you find an article your twitter followers might love while surfing the web at 2AM, just add it to Buffer and it will automatically be scheduled for a more optimal time.
Benefits: It can be a hassle to share content consistently with your social followers. Buffer takes care of the sharing for you. All you have to do is keep your Buffer filled up with great content.
Cost: Free

2. WordPress

The blog is the cornerstone of a modern marketing mix and many marketers choose to set their blog up on the WordPress platform. The WordPress mobile app allows you to take the entire platform with you wherever you go.
What is it?: The WordPress mobile app is everything marketers could want it to be. Easily publish content, comment, write, and edit your content while on the go.
Benefits: Having the flexibility to take your publishing platform with you on the go allows you to work where and when the creative juices are flowing.
Cost: Free

3. Flipboard

Keeping up with the latest industry news is a big part of any marketer’s job. Flipboard made browsing your RSS feed a gorgeous experience, and the Flipboard mobile app delivers the same experience on the smartphone.
What is it?: Flipboard turns your favorite blogs into a slick, interactive magazine. Stay on top of all the industry news in style.
Benefits: Going through your overflowing RSS feeds on your computer screen can be tedious work. Having the ability to visually browse through the days news while kicking back can make it much easier and more enjoyable to stay up to date.
Cost: Free

4. Evernote

Your next big idea can strike at any moment, but keeping track of all those ideas can be a challenge. Evernote is an online note-taking system that allows you to keep track of all those ideas and bits of inspiration that catch your fancy.
What is it?: Evernote’s mobile app is an extension of the well-loved web app. Save articles, record ideas, clip content, and keep yourself organized, all on the go.
Benefits: Marketers are being pulled in a million different directions each day and it can be difficult to keep all your ideas and responsibilities straight. Evernote makes this easy!
Cost: Free

5. Dashboard for Google Analytics

Monitoring your web traffic and KPIs can become an obsession for many marketers. However, it can be hard to get a clear picture of your online performance on your mobile device.
What is it?: Dashboard is a slick application that integrates with your google analytics to deliver clear and concise insights into your web performance.
Benefits: Reporting on the day’s traffic no longer has to be an activity confined to your desktop. Know exactly how your site is performing, right when you need to know.
Cost: Free

Maintaining the always-on mentality of many marketers while remaining effective requires the right set of tools. Employing the apps listed above can keep you at the top of your game around the clock, delivering better results and higher performance. Give them a try and let us know what you think!

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2 thoughts on “Mobile Apps Every Marketer Needs

  • Great post, Matt. I would offer two more additions to your list:

    1. CardMunch – Easy way to store and connect with people that you meet (and get their business cards) via LinkedIn.

    2. MobileDay – If you have a lot of conference calls, this one-touch conference dialing app will save you a ton of time.

    Also – I would also suggest checking out Trendslide ( It’s a mobile dashboard app for iPhone / iPad where you can not only monitor Google Analytics, but Facebook, Twitter, Salesforce, etc. In full disclosure, I’m one of the Co-Founders of Trendslide.


    • Great suggestions Jeffrey. I definitely agree on both additions and Trendslide looks great! Love the Salesforce integration as well. I’ll have to give it a try!

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