In a great article published last week, Stan Woods of Velocity Partners offered his thoughts on how fast marketing has developed over the past few months, and the new marketing roles this change has created.
In his closing paragraph, Woods distinguishes between the creative-driven and data-driven marketers by referring to them as “marketing artists” and “marketing scientists,” respectively. Although a slight oversimplification, these distinctions hold a lot of truth about the current divide that exists within many marketing departments.
Technology has given marketers the ability to track, quantify, and optimize marketing processes at a level that was unheard of only a year ago. The marketing scientist has come to dominate this new arena of objective measurement and data-driven thinking, while the marketing artist continues to thrive on creative ideas and a more abstract way of thinking.
But while these two differently-minded marketers may sometimes disagree over where the focus should lie, the marketing departments that will truly excel in this new age of marketing are those that recognize the value in both approaches. We have put together the infographic below to help highlight the tremendous assets marketing artists and marketing scientists can bring to the table, and the advantage of finding a balance between the two.
Download this infographic.
I couldn’t love this article more! Thanks for the post, I’ll share it with my team.
Thank you so much for the kind words Christa! We’re thrilled you enjoyed it!
Thanks for this article! How true! especially when both side meet in one person…
I’ll share it!
and hope Marketing departments could realize all that they could win employing open-minded, dynamic and creative people with a scientific background…
Diffuse this article as much as you can 🙂
So glad you enjoyed the article! I think you’re absolutely right, marketing departments that see the value in both will see tremendous benefit.