Life of a Prospect (Webinar)


By submitting a form, form handler, landing page, or clicking on a tracked link, an anonymous visitor can become an identified — and tracked — prospect. In this webinar, we will discuss how the visitor becomes a tracked prospect, what information Pardot collects, and how to use the activity throughout Pardot’s functionality.

In this webinar, you will learn:

  • How anonymous visitors become identified
  • How and what prospect activity is tracked
  • How anonymous activity is associated with a prospect later
  • Ways to encourage anonymous visitors to identify themselves
This webinar was recorded on Tuesday, March 27, 2012.


Run time: 39:05

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