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Life of a Prospect (Webinar)

This entry is part 1 of 0 in the series Pardot Now


    By submitting a form, form handler, landing page, or clicking on a tracked link, an anonymous visitor can become an identified — and tracked — prospect. In this webinar, we will discuss how the visitor becomes a tracked prospect, what information Pardot collects, and how to use the activity throughout Pardot’s functionality.

    In this webinar, you will learn:

    • How anonymous visitors become identified
    • How and what prospect activity is tracked
    • How anonymous activity is associated with a prospect later
    • Ways to encourage anonymous visitors to identify themselves
    This webinar was recorded on Tuesday, March 27, 2012.


    Run time: 39:05

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