By submitting a form, form handler, landing page, or clicking on a tracked link, an anonymous visitor can become an identified — and tracked — prospect. In this webinar, we will discuss how the visitor becomes a tracked prospect, what information Pardot collects, and how to use the activity throughout Pardot’s functionality.
In this webinar, you will learn:
- How anonymous visitors become identified
- How and what prospect activity is tracked
- How anonymous activity is associated with a prospect later
- Ways to encourage anonymous visitors to identify themselves
Run time: 39:05