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Lead Qualifying: Scoring (Webinar)

Abstract

Scoring is essential to qualify leads for your sales team but did you know you can customize your scoring beyond the defaults in your Pardot account? Using features such as automation rules and completion actions, key content and activity can have a greater impact on your prospects’ scores and thus on your qualification process.

In this focused webinar for administrative and marketing users, Derek Grant (Senior VP of Sales) will demonstrate the breadth of scoring capability within Pardot and how to best identify “Exceptional Activities” as buying signals.

This webinar was recorded on October 25, 2011.

Webinar