Lead Qualifying: Grading (Webinar)


Do you wish that you could qualify prospects based on a combination of criteria that is important specifically to your company (e.g., title, industry, location, etc)? Pardot allows you to grade a prospect by matching criteria that is important to your company so you can use a combination of score (based on implicit activities) and grade (based on explicit information) to better qualify leads for your sales team.

In this focused webinar, TJ Gephart (Implementation Manager) will guide administrative and marketing users on how to tackle building grading criteria and the best way to execute grading within Pardot.

This webinar was recorded on October 12, 2011.