Introducing Salesforce for B2B Marketers: The Complete Guide [Free eBook]

Dreamforce may be taking center stage on our news feeds and Twitter streams right now, but that doesn’t mean we can’t release some new (non Dreamforce-related) content! If you’ve been paying close attention to our blog this month, you may remember that this month’s theme revolves around CRM + automation — namely, getting the most out of these two technologies through integration and optimization.

While much of our focus this month has been on Dreamforce, we’re returning to our theme today to release an asset that we’re really excited about, called Salesforce for B2B Marketers: The Complete Guide. If you’re a Salesforce customer evaluating the benefits of an automation tool (maybe you’re even looking at different platforms already), this is your go-to resource for learning more about how Salesforce CRM and Pardot can work together to help you market smarter — not harder.

Salesforce for B2B Marketers takes a look at common goals and pain points of business-to-business marketers, like improving lead quality, collecting buyer data, personalizing marketing communications, enabling sales, and more. Learn how different marketing automation features can integrate with Salesforce to help support your goals around the following topics:

  • Data Collection
  • Lead Qualification
  • Lead Nurturing
  • Email Marketing
  • Sales Intelligence
  • ROI Reporting

If you often find yourself wanting more than a general, high-level look at marketing automation and CRMs, this guide is for you! See where popular automation features like lead nurturing come into play, as well as less mainstream features like segmentation, A/B testing, automation rules, and dynamic content.

Learn more than what the two can do together — learn how.

Ready to geek out over Salesforce and Pardot? Get started by clicking on the banner below, and keep an eye out for some more cool, interactive content coming your way soon!

salesforce for b2b marketers