Whether you’re thinking about adopting a marketing automation tool or you’re already an automation pro, you’ve got ROI on the brain. It’s about more than proving the value of your marketing efforts, it’s about continually justifying your investment in the technologies you’ve implemented to streamline your marketing efforts.
Last week, we published an infographic detailing the best metrics to track to prove success to upper management — and the vanity metrics to stay away from. But marketing automation can make a bigger impact than upping those email open rates and lead numbers. Let’s think big picture.
By implementing an automation tool, you’re setting yourself up for improvements in four key areas:
1. Speed through the pipeline
2. Sales and marketing alignment
54% of companies with marketing automation capture intelligence for the sales team. (Lenskold and Pedowitz Groups)
3. Improved conversion and close rates
4. Better insight into performance
To dig into each of these areas a bit further, we’ve developed an ROI of Marketing Automation eBook. The eBook explores the ways in which marketing automation can impact your bottom line, and comes complete with the latest industry statistics, recommended readings, and more.
Check it out by clicking on the banner below!