Social media is an increasingly important channel for B2B marketers, and posts with images are shown to drive the most engagement. While Pardot has allowed posts to Facebook, LinkedIn, and Twitter for several years, the ability to include images on these posts has been limited. Some users have reported that the process for adding an image to a social post was confusing, and that when they did successfully add images, only a link to the image and not the image itself would be shown in the resulting social message.
Today I’m excited to announce a series of enhancements we’ve made to Pardot to make it easy to include images on social posts, to ensure those images render beautifully across all social channels, and to track the outcome of social posts.
Easy to use
With these enhancements, adding images to social posts from Pardot is intuitive and familiar. It’s no longer necessary to have an image uploaded to Pardot before starting a social post — now you can upload it in-line while you’re creating the post. We’ve also simplified the interface for adding links, forms, files, and landing pages from Pardot and for adding campaigns and tags to a social post. And it’s easy to distinguish between posting now and scheduling a post for a future date and time.
Images render beautifully
But of course, ease of use only gets you so far. You need to know that the images you include will render beautifully across all of your social networks. With these enhancements, images in Pardot social posts will render perfectly in the top three social networks for B2B marketers — natively in Twitter and Facebook and as a preview in LinkedIn — so you don’t have to worry about images looking one way inside Pardot, and another way in your live post.
Track your success
Finally, we’ve introduced enhancements that allow you to track engagement with your posts. If a social post fails for any reason, the reason for failure will be displayed so you can quickly address it and retry your post. Since Twitter has replaced the “Favorite,” all Twitter Likes will be reported as Likes, and Retweets will be counted, too.”
These enhancements are available immediately to all Pardot customers but only visible to Marketing and Admin roles. For customers with custom user roles, users will need the Create/Edit permission enabled for Social Posts. Customers posting to Facebook will need to re-verify their Facebook connectors to ensure images always post to the timeline rather than being collected into albums.