Introducing: Emoji!

No doubt that you’ve seen emoji living in various subject lines inside your inbox lately. Fun fact: Did you know emoji have been shown to increase email open rates?

Emoji from left to right: Thumbs Up, Heart, Happy, Surprised, Sad, Angry

And, as more of our communication becomes text based, emoji are one of the key ways you can express emotions that words may not quite capture. Emoji are quickly becoming a part of all kinds of communications both professional and personal. They can also add a fun and unique personal touch to your marketing campaigns.

So, as of today, we are ecstatic to announce that emoji are now available in Pardot in email subject lines and social postings!

How do you access all of this goodness? The emoji keyboard is available in the Advanced Subject Composer, accessible from both the Building and Sending tab.

Screenshot: Emoji button in subject line field

It’s simple to add in social posts too!

Screenshot: emjoi button in social message field

No doubt, you have a favorite emoji, whether it’s the bacon, wide array of shoes, or the cute little family of monkeys, emoji are here to stay and an important tool for anyone. Comment below and let us know what your favorite emoji is!

For more on Pardot features and additional functionality, be sure to check out our Knowledge Base articles.
Have product feedback or feature requests? Share them on our Idea Exchange and check out suggestions from fellow customers.

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11 thoughts on “Introducing: Emoji!

  • Thought it ironic that you didn’t include an emoji in the subject line of the email you sent out announcing this. 🙂

  • Is there search functionality within the emoji? I only see a huge list to scroll through. Thanks.

  • Great idea on Saleforce Pardot’s part, since 92% of the Online Population use Emojis … approximately 6 Billion Emojis are sent via mobile messaging daily around the world.

    Also, Emojis Transcend Language Barriers, are Easy to Remember and are Easy to Share.

    Established Companies and New Startups that wish to cater to the, above mentioned, 92% of the Online Population can also use Emoji Domains for their Intranet and Internet Websites, Landing Pages and Marketing Campaigns.

    Premium Emoji Domains are available for sale at

  • There’s no plan for search currently, but the emoji are separated into category which does help when you’re looking for the right one!

  • I would think that the hundreds of lacking and needed features in the Pardot interface (multiple emails for one prospect, customizing search results columns, adding campaigns and lists on the fly– just to name a few) would be far more important for developers to be working on than this fun, nice but completely unnecessary feature.

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