How to Track and Measure Website Analytics

Let?s Talk Analytics

When I’m talking to marketers one of the biggest questions I get is about web analytics. It feels a little bit like analytics is uncharted territory and there is a lot of confusion on how to set up an effective analytics strategy.

In the early days of my web career I would just slap Google Analytics code on a site I was building and think to myself, “Bam! Analytics done!” Raise your hand if you’ve done that (or still do). It’s alright, this is a safe place and I won’t judge you.