How to Manage Your Share of Voice

Long before the technology boom, we followed newspaper headlines, tuned into radios, and waited to hear the latest news. Public Relations (PR) success was measured by front page stories and how many headlines could be attained. There was no internet or social media with breaking stories. 

With technology at every turn, your voice is measured in real-time. Managing your voice and understanding the effectiveness of your reach has changed. 

Vice President of BLASTmedia, Kimberly Jefferson, explains how to navigate the changed world of PR in 2020. She shares why smaller businesses need to understand how to manage their voice, and how effective communication will pay-off in the long term.

THE MISPERCEPTIONS OF PR AND HOW IT HAS CHANGED

Oftentimes people think media relations or PR is just putting out press releases. And if that’s your strategy, then I would say you’re not doing PR. You’re just issuing press releases, which basically anyone can do. ? Kimberly Jefferson