The following field mappings for individual records (prospects and leads/contacts) and accounts are set up automatically when you verify your salesforce.com connector. By default, salesforce.com will be the master for all of these fields except for the proprietary Pardot fields (score, grade, Pardot campaign, etc.), referrer fields, and Google Analytics fields created when you install the AppExchange package.
However, you can choose to make Pardot the master for most other fields and change most of the default mappings if you’d like (exclusions are indicated below). Please see our Default Fields article for more information.
Default Prospect Field Mapping
|Pardot Default Field||Salesforce.com Lead/Contact Field|
|First Name||First Name|
|Last Name||Last Name|
Contacts: Account Name
|Assigned User¹||Leads: Lead Owner
Contacts: Contact Owner (if a lead and contact both have the same email address, the contact owner will win–please make sure all users in Pardot have their CRM username mapped so the correct owner will sync down).
|First Activity (from Prospect Activities section)¹||Pardot First Activity|
|Last Activity (from Prospect Activities section)¹||Pardot Last Activity|
|Department||Department (Does not sync for Leads)|
|Annual Revenue||Annual Revenue (Must be an exact integer and only appears on Leads)|
|Employees||No. of Employees (Must be an exact integer)|
|Industry||Industry (Only appears on Leads)|
|Do Not Email²||Email Opt Out|
|Do Not Call||—|
|Years in Business||—|
|Prospect Opted Out¹ ²||Email Opt Out|
|Created At¹||Pardot Created Date|
|Prospect Referrer¹||Pardot First Referrer|
|Prospect Referrer Query¹||Pardot First Referrer Query|
|Prospect Referrer Type¹||Pardot First Referrer Type|
|Google Analytics Campaign¹ ³||Google Analytics Campaign|
|Google Analytics Medium¹ ³||Google Analytics Medium|
|Google Analytics Source¹ ³||Google Analytics Source|
|Google Analytics Content¹ ³||Google Analytics Content|
|Google Analytics Term¹ ³||Google Analytics Term|
|Must create custom field to sync (no default)||Status (Only appears on Leads)|
|Must create custom field to sync (no default)||Mobile Phone|
|Must create custom field to sync (no default)||Record Type ID|
¹Pardot’s proprietary fields (Pardot Campaign, Score, Grade, etc.), the referrer fields, and the Google Analytics Connector fields map to salesforce.com fields that are read-only; thus, they are the only non-custom fields that are considered the master over salesforce.com fields by default and cannot be remapped to sync with other fields in salesforce.com. The Assigned User, Recent Interaction, Prospect Opted Out, and Email fields also cannot be edited to make Pardot the master or remapped to another field in salesforce.com.
²Do Not Email and Prospect Opted Out both map to salesforce.com’s Email Opt Out field by default. If these fields are “checked” in Pardot or salesforce.com, the value will sync over to ensure prospects are not mistakenly emailed once they have unsubscribed or bounced. Do Not Email can be remapped to another field in salesforce.com by editing this field in Pardot. Prospect Opted Out cannot be remapped to another field. If Do Not Email is remapped, Prospect Opted Out will stop syncing with salesforce.com.
³The Google Analytics fields are included in the AppExchange install package, but will only display on prospects if the Google Analytics Connector is verified in Pardot.
Note: If a field in salesforce.com is a dropdown, the mapping field in Pardot must also be a dropdown that matches identically (they are case sensitive) in order to sync with these fields.
Default Account Field Mapping
|Pardot Account Field||Salesforce.com Account Field|
|Billing Address One||BillingStreet|
|Billing Address Two||—|
|Number of Employees||NumberOfEmployees|
|Shipping Address One||ShippingAddress|
|Shipping Address Two||—|