Gleanster Names Pardot “Best Overall Value” and “Best Ease of Use”

What better way to cap off a big year than with some recognition from a highly-respected industry analyst firm?

Pardot is proud to say that Gleanster, a market research and advisory services firm, named Pardot “Best Overall Value” and “Best Ease of Deployment” in a recent report. “Gleansight: Marketing Automation” examines the state of the marketing automation industry, with a detailed analysis of the uses, challenges and benefits of marketing automation software. The report ends with a review of the vendor landscape, comparing various marketing automation vendors based on survey responses from 312 companies.

Pardot scored favorably in the comparisons, and in addition to being top-ranked in ease of deployment and overall value, was cited to be easier to use, with better features and functionality than other vendors.

“Pardot, which positions itself as the only cloud marketing automation vendor targeting small and midsize businesses exclusively, has been on a successful growth trajectory,” Gleanster says. The report goes on to highlight some of the major milestones surpassed by Pardot in the past year, including the opening of an office in Sweden and the software’s integrated social media tools released in August.


This report’s lead author was industry expert and globally-recognized thought leader David Raab. The full version can be downloaded here.