What are you most thankful for?
If you’re like most people, today is one of the only times a year you pose that question to yourself.
With the fast-paced, always on lifestyle many of us are leading these days, it can be hard to remember to stop and give thanks for the people we have in our lives. Although it seems trivial in the maelstrom of other things happening in your life, showing appreciation is the thing that sustains relationships. This goes for professional relationships as well as personal.
Unfortunately, showing appreciation for customers has become something that is all too often overlooked by many companies. Don’t miss this important opportunity to build customer relationships and loyalty — even a small gesture can have a large impact on your client.
In honor of Thanksgiving, here are a few easy ways to say thank you and delight your customers.
Although it often times defies logic, almost everyone gets excited about free giveaways. Company swag is no exception. Spontaneously sending a package of T-shirts or other swag with a nice note of appreciation can brighten a client’s entire week and keep them excited about working with you.
In addition to delighting clients, sending swag provides terrific fodder for social media. Client’s will eagerly tweet, post, and share pictures of their new treasures. You can also create an album on your Facebook or Pinterest dedicated to your client’s swag pictures as a fun way to get clients more involved with your social media.
The corporate holiday card is viewed as a formality by many companies, but it doesn’t have to be. Adding a personal message to each client’s holiday card can add an emotional touch that will mean a lot more to clients than the boilerplate card copy.
Don’t be afraid to show your personality in your card. Although choosing a standard template from your printing company is always easier, taking a staff picture or designing your own card can be a great way to stand out from the crowd and make your holiday wishes mean even more.
Let me preface this section by acknowledging that there is a line between personal and professional lives that is different for every client, and companies need to be aware of this fact. However, if you are particularly close with a client, you can send notes or presents for personal occasions. If a client just got married or had a baby, send them a nice note or a onesie!
Even simple acts speak volumes to your clients about the way you value them. Going the extra mile for a client will not only improve your relationship with them, but will create a reputation for your brand.
So this Thanksgiving, be sure to show thanks to everyone special in your life and perhaps give some additional thought into showing your clients some love, and demonstrating how thankful you are to have them.