Getting started with the Connector


Connectors allow Pardot to sync with third party applications such as a CRM system, paid search platforms, or email marketing solution. Data can be passed back and forth between the two applications allowing a user to manage many formerly disparate marketing channels from within the Pardot interface. As an AppExchange certified solution, Pardot can sync with Professional Edition accounts or higher.

Initial Notes

  • If you are establishing your connector for the first time and want to connect to a sandbox account, you can follow the instructions below to install the Pardot AppExchange Application. However, if you already have a connector in Pardot, you just need to append your connector’s username with your sandbox account name (e.g. “” becomes “”), update your password (if necessary) and check the box named ‘Connect to a sandbox account’. Since your sandbox account is a copy of your current account, the Pardot AppExchange Application will already be present on your sandbox account.
  • Pardot can integrate with Person Account record types. This is an advanced syncing option. Please contact your implementation contact or Pardot Solutions to enable this integration for your account.
  • Importing large numbers of new prospects requires initial sync with to complete in order for the delete or email update trigger to take place.
  • Changes to records in Pardot and should be synced within 10 minutes (usually faster). There are 4 jobs that each process up to 200 records every 10 minutes, which means a total of up to 800 records can by synced every 10 minutes (or up to 4,800 every hour). For more information, review What Triggers a Sync with Pardot and your CRM? and When are leads synced with the CRM?.