Pardot has just rolled out its brand new social media integration package, Social Insight. Social Insight utilizes social data analytics collected with the help of our partner Rapleaf, a marketing services provider that helps companies use social media to better understand their customers. Pardot’s Social Insight platform uses Rapleaf to pull public data about prospects from across a wide variety of social media sites. The compiled information is then displayed in the Social Data tab within each lead record. You can also easily access prospect profiles on sites such as LinkedIn, Facebook, and Twitter via one-click links.
Social Insight pulls and displays the following information about a given prospect:
- Full name
- Job Title
Social Insight also displays one-click links to that prospect’s public profiles on various social media sites (LinkedIn, Facebook, Twitter, etc.), bringing together a wealth of data and putting it at your fingertips.
While Social Insight can’t be used for brand monitoring — there are already other specialized tools that do a better job with that — it is a valuable social profiling tool that uses social media data to round out your prospects’ profiles, giving you insight into what customers want.
Social Insight is available to Pardot users with a Professional Package or higher. The Rapleaf connector has been automatically enabled for eligible accounts. This feature is optional. If you no longer wish to see social data displayed, simply delete the Rapleaf connector under the Pardot Administration module.