Whether you’re a small business or an enterprise company — or somewhere in between — there’s simply no “one-size-fits-all” approach to managing leads. But as a B2B marketing automation platform focused on aligning sales and marketing to engage buyers, close more deals, and grow relationships with prospects, Pardot is primed to help companies of all sizes create meaningful connections, generate more pipeline, and empower sales to close more deals.
“One of our main goals has always been to empower marketing and sales teams to work better together,” said Michael Kostow, SVP and GM of Salesforce Pardot. “One way Pardot does this is through AI-powered features like Einstein Lead Scoring, which enables marketers to automatically identify leads who are most likely to become customers. They can then route those leads to the sales team.”
We believe that we have been named a Leader in this space because of our latest product innovations, helping our customers deliver world-class experiences across a single unified platform. Pardot integrates with Sales Cloud, Service Cloud, Advertising Studio, Social Studio, and more, which allows marketers to engage with leads across any channel at every stage in the buying journey.
On top of that, Salesforce AppExchange offers over 4,000 apps and 1,000 service providers, helping extend the functionality of the Pardot platform.
“We’re continuing to invest in our product innovations and partner integrations to really push the boundaries of marketing automation and help our customers be successful,” said Nate Skinner, VP of Product Marketing. “At the end of the day, we owe all of our success to our customers and Trailblazers, and we wouldn’t be where we are today without them.”