Forrester Names Pardot a Leader in 2018 Wave Evaluation

In the Age of Intelligent Marketing, B2B marketers know that it’s more important than ever to receive smart, actionable insights from your data to target the right accounts with dynamic, customer-centric campaigns. This level of personalization and precision can’t be achieved by simply adding more tools to your martech stack. B2B marketers need a solution that is leading the industry by shaping the future of B2B marketing across a single, unified platform.

With that in mind, we are thrilled to announce that Forrester has positioned Salesforce Pardot as a leader in The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018. Forrester’s research consists of a 36-criteria evaluation of B2B marketing automation platforms and seeks to help B2B marketing professionals make the right choice when choosing a marketing automation vendor.

Our Customers Agree

We believe that we were named a leader in Forrester’s Wave evaluation because of our latest product innovations, as well as our investment in Account Based Marketing (ABM), Artificial Intelligence (AI), and analytics. In our view, our position as a leader echoes what our customers are saying:

Switching to Salesforce Pardot helped Amazon Seller Services support 4x more email volume and 2x more users in under a year.”
— Elliot Pearl-Sacks, Product Manager, Amazon

“Prior to having Pardot as our marketing automation platform, it was difficult to get visibility into campaign performance without having to hunt through multiple reports. Now we’ve got an all-in-one view and can rapidly adjust to increase campaign performance. And, we will have a much better view on account engagement, which is very important to us in our account-based programs. Salesforce has done a great job integrating the CRM and Pardot for a seamless view into marketing effectiveness.”
– Tracy Eiler, Chief Marketing Officer, InsideView

“We started rethinking the way our business was working in the cloud and as part of that we had to speed up and we had to have our marketing systems match that. Salesforce was the cheat code for us to roll that out.”
– Nick King, Vice President Cloud Marketing, VMware

“Pardot unified our web and marketing teams this year. Our acquisition coincided exactly with our plans to launch a new website, and so we built our website with a Pardot-first mindset. This ushered in a new epoch of collaboration, where some of the beat features of Pardot — like page scoring, landing pages, and progressive forms — were all incorporated into the architecture of the site. This planning has set us up for prospect personalization that feels nearly unlimited.”
— Emilio Reyes Le Blanc, Director of Marketing Operations, Fashion Institute of Design and Merchandising

B2B Marketing on the World’s #1 CRM

Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment. At Dreamforce ’18, we unveiled our newest product announcements: Pardot in Lightning and Einstein for B2B Marketers.

  • Pardot in Lightning is the single platform experience that bridges the gap between sales and marketing teams. For the first time ever, marketing and sales are together on one solution. For B2B marketers, this means increased efficiency with customized Lightning navigation, ease-of-use with a consistent, seamless UI, and a complete 360-degree view of the customer with unified campaigns.
  • Einstein for B2B marketers gives Pardot customers access to Einstein Lead Scoring, Einstein Campaign Insights and Einstein Voice. With Einstein Lead Scoring, Einstein surfaces top insights that highlight which leads have a higher propensity to buy. Einstein Campaign Insights helps identify top performing campaigns as well as new target audiences that have been overlooked. And with Einstein Voice, B2B marketers can actually ask Einstein how campaigns are performing and have real-time conversations with their data.

To learn more about why Pardot was named a leader in Forrester’s 2018 Wave Evaluation of Marketing Automation Platforms, download the full report here.