Ahhh Zombies! A Guide to Fending off Zombie Leads [INFOGRAPHIC]

Happy Halloween B2B ghouls and goblins! To celebrate October 31st this year, we’ve created a guide to help you fend off one of the most troublesome terrors for B2B marketers and sales reps: the difficult or “Zombie” lead.

Any experienced B2B professional knows that even with the best defensive measures in place, you will ultimately find yourself face-to-face with a zombie lead at some point. These leads can drag their feet, moan constantly, and wander aimlessly. They will devour your time, resources, and if you’re not careful, your sanity!

But fear not! The guide we’ve created below can help you identify these zombie leads early, show you what to expect when you encounter one, and teach you how to cure them. We’ll also show you how to put up defenses to add an extra level of protection between you and any zombie leads that might be lurking. So put on your halloween costume and gear up to go fend off some zombie leads!


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