Over 205 billion emails are sent every single day. No, that?s not a typo — two hundred five billion. With that staggering number in mind, how can B2B marketers make sure our emails cut through the clutter?
Here?s the thing: 33% of people open emails based on subject line alone. The subject line is our email?s first impression on every busy business prospect, so we?ve got to make it count. That’s why the words you choose can make or break your email marketing. Let?s take a look at three categories of emails subject lines and how great marketers make them stand out.
1. The Personalized Promo
Have you tried personalizing your email subject lines using marketing automation? You can include the recipient?s name, company name, job title, location, or virtually any other data you have about them simply by using variable tags in the subject line.
But that?s not the only way to personalize your email subject lines. If your database is segmented by the products contacts have shown interest in, you can send personalized promo emails based on that information. For example, one list can receive a subject line that says ?Looking for a deal on Widgets? You?ll want to open this!? while another gets a similar email promoting a deal on Whoozits. Just make sure to use the Recency and Frequency rule type in Pardot to ensure that contacts who are on multiple lists don?t receive a flood of emails.
Tip: Avoid spammy words in your promotional subject lines! Words and phrases like bargain, profits, and CLICK HERE! are likely to trigger the spam filter. Learn more in our Spam Words Reference list.