Building a Successful Drip Program (Webinar)


Drip programs can nurture your leads by helping you stay top of mind for your prospects. In this tactical webinar for administrative and marketing users, we will be building a drip program in the webinar and sharing some best practices in regards to drip programs. We’ll discuss different drip program strategies and when to leverage Pardot functionality.

In this webinar, you will learn:

  • Items you’ll need to have ready before you create a drip program
  • How to create a drip program to target different types of prospects
  • How to segment your prospects into list for different drip programs


Run time: 28:27

Download MOV (100 mb)