Dreamforce 2016: These Are a Few of Our Favorite Things

Now that we’re back in the office, we’ve been reminiscing about all of the amazing things we got to do at Dreamforce this year! Whether you were able to join us in person or not, we wanted to share some of our favorite moments getting to meet and hang out with you, our fellow B2B marketers. It was amazing to get to talk to, inspire, and be inspired by so many of you, and we can’t wait to do it all again next year. If you couldn’t be there with us in person, you still won’t miss out – there’s some great events coming up that keep the Dreamforce inspirations coming.

1. Salesforce for Marketing Keynote

In the Salesforce for Marketing Keynote, we showcased the power of Pardot, the Wave for B2B Marketers App, and Salesforce Engage and Salesforce Einstein. Shannon Duffy, SVP of Marketing for Pardot and App Cloud led the demonstration of how the intelligence and connectivity between these tools can supercharge your marketing and sales teams.


To make it even more amazing, we gave away some amazing prizes at the keynote including a year’s supply of Dunkin Donuts coffee, a $100 MasterCard Gift Card and a chance to meet and greet Flo Rida at the Pardot Party at the Warfield. Don’t worry if you weren’t able to attend – we’re giving away some more great prizes in the form of the Ultimate B2B Marketer’s Survival Kit until the end of October, including a $100 MasterCard Gift Card, a Yeti Tundra 35 cooler and a GoPro Hero 3 camera! Check out our B2B Marketing Trailblazer Outpost for your chance to win.

2. The B2B Marketers Cafe at the Grove Yerba Buena

The B2B Marketer’s Cafe was the hub for B2B marketers looking to escape the crowds, network, brainstorm, and enjoy some special sessions. We kicked off our Dreamforce celebrations with a Women in Sales and Marketing Leadership Breakfast and a line around the block, then followed up with speakers including Brian Carroll, Mathew Sweezey and Nolin LeChasseur hosting sessions on everything from the art and science of content creation to the state of B2B marketing in 2016. The sessions gave our customers the chance to get up close and inspired by their favourite B2B Marketing thought leaders. For more from these and other marketing trailblazers, check our Amazing Moments of B2B Marketing Inspiration series featuring Brian, Nolin, and many others.


3. The Pardot Party

We definitely enjoyed ourselves at the Pardot Party. On Thursday night, the lights went down, the lines got long (around the block long), and we got to dance the night away with our fellow B2B Marketers. But what really made the night was our attendees enthusiasm:

4. Meet Pardot: Next-Generation B2B Marketing Automation for Marketing & Sales

In one of our biggest sessions, we introduced our audience to Pardot. Attendees learned how Pardot enables and empowers marketing and sales teams to connect with their customers more efficiently and build relationships that personalized the buying cycle. From driving pipeline, to qualifying leads, to bridging the gaps between marketing and sales.


5. The Marketing Lodge

The Marketing Lodge in the Palace Hotel brought all marketers everywhere together for sessions, conversations, and some great workshops. The Marketing Lodge was a marketer’s haven at Dreamforce, and a place for Pardot marketers to hang out and get inspired.marketinglodge

All in all, we hope you took away just as many amazing, fun, funny and awesome moments as we did, and we’re look forward to seeing you all again next year!
Want to watch the Salesforce for Marketing Keynote? You can watch a recording of the entire presentation (Warning: video starts immediately!)