According to a recent article from B2B Magazine, 20% of top brand marketers are ignoring unsubscribe requests and still sending additional emails to prospects that have opted-out. Continuing to send emails to unsubscribed prospects more than 10 days after the opt-out request is not only a violation of the CAN-SPAM act, but it can also damage your company’s reputation and email effectiveness by increasing the risk that your recipients will report your emails as spam.
Sending your email blasts through Prospect Insight eliminates this risk by automatically removing prospects that unsubscribe from your email circulation. We also manage your soft and hard bounces and remove prospects from email circulation after either 1 hard bounce or 5 soft bounces. All email templates in Prospect Insight are required to include your account address and a one-click unsubscribe link to be CAN-SPAM compliant. We also offer the option for the prospect to opt back in to email communciation if they clicked the unsubscribe link accidentally or changed their mind.