#DF18 Day 4: A Guide for B2B Marketers

The final day of Dreamforce is here, capping off an incredible week — and a fun night of dancing at The Future of B2B Marketing Experience!

Yesterday’s Pardot Keynote was full of insights and inspiration from VMware and Lyft Business. Nick King showed us that there’s a solution for even the seemingly impossible marketing challenges — like launching VMware Cloud along with Pardot lead generation campaigns in 90 days.

Dreamforce might be coming to a close, but there are still plenty of ways to improve your B2B marketing knowledge as you move through the last day of Dreamforce.

Must-Attend Sessions Today (Friday, September 28)

Here are a few sessions you don’t want to miss today.

3 Keys to Mastering B2B Email Like a Jazz Musician

Friday, September 28, 9:00 AM – 9:40 AM
Palace Hotel, Ralston Room

Many B2B marketers pride themselves on the analytical, but in this session, you’ll learn three ways to improvise just like a creative Jazz musician, which will help you personalize, automate, and test your emails like never before.

How Pardot Transformed Our Website Into a Lead Generation Machine

Friday, September 28, 10:00 AM – 10:20 AM
Palace Hotel, East Theater

Discover strategic, practical ways to turn your website into a primary source for leads, personalized experiences, and pipeline growth.

The Secrets to Driving Growth through Aligning Sales & Marketing

Friday, September 28, 10:30 AM – 10:50 AM
Palace Hotel, East Theater

Based on insights from over 500 B2B professionals, this session will reveal: how sales and marketing can be successful together, common pitfalls to alignment, emerging tools and technologies to give you a competitive advantage, and actionable steps and resources to put alignment into action in 2019.

Einstein Account-Based Marketing: Salesforce’s Complete ABM Solution

Friday, September 28, 11:00 AM – 11:40 AM
Marriott Marquis, Nob Hill A-D

See first-hand how Einstein Account-Based Marketing helps marketers identify the right accounts, improve customer engagement, align sales and marketing, and measure and optimize campaign performance.

Salesforce on Salesforce: Building Sales and Marketing Alignment

Friday, September 28, 11:00 AM – 11:40 AM
Metreon AMC Theatres, Level 3, Theater 12

Pull back the curtain to see how Salesforce uses Salesforce to create, manage, and run internal campaigns designed to empower our sales reps.

Sriracha for ABM: 3 Ways to Spice Up Your ABM Initiatives & Skip the Heartburn

Friday, September 28, 11:15 AM – 11:35 AM
Marriott Marquis, Golden Gate – Expedition Theater

Join the Engagio team to get an inside look at real-world ABM programs that have achieved from 20% to 80% meeting-to-conversion rates.

As you close out Dreamforce today, we hope that you’ll be inspired to implement some of the strategies and tactics you’ve learned into your own B2B marketing programs. If you’re eager for more learning opportunities after today, keep up with our blog, view our latest resources, and register for our upcoming webinar,