#DF18 Day 2: A Guide for B2B Marketers

Day one of Dreamforce was packed with amazing sessions about ABM, marketing automation for financial services, and how to align your tech stack across your org, and there’s even more to look forward to today.

First things first: if you haven’t dropped by the Pardot B2B Marketing Station in the Pied Piper at the Palace Hotel, you’re missing out on a dynamic B2B marketing hub. Explore the latest Pardot features, schedule a one-on-one chat with a Pardot Genius, or relax with fresh coffee.

Pardot Trailblazer Spotlight

Did someone say happy hour and insights? Yep!

Tonight is our special event, the Pardot Trailblazer Spotlight: Top Insights from B2B Marketing Experts, where we mingle our pre-Dreamfest happy hour event with a powerhouse of Trailblazers in B2B marketing. Join our experts as they share best practices, tips and tricks, and their personal stories of leveraging Pardot for amazing results.

Must-Attend Sessions Today (Wednesday, September 26)

Here are a few more sessions you don’t want to miss today.

Persuading Prospects Through Personalization

Wednesday, September 26, 8:45 AM – 9:05 AM
Marriott Marquis, Golden Gate – Expedition Theater

The pressure is on to provide personalized experiences — even as you scale to thousands of prospects. In this session, you’ll dive into an actionable framework for persuading prospects through inbound marketing, account-based marketing, and sales enablement strategies.

Pardot’s Product Roadmap: The Future of B2B Marketing and Beyond

Wednesday, September 26, 9:00 AM – 9:40 AM
Marriott Marquis, Yerba Buena Salon 7

Join us as Pardot’s Product Team digs into our exciting product roadmap for the rest of 2018 and beyond.

Better By Design: Using B2C Creative Strategies For Better B2B Marketing

Wednesday, September 26, 9:00 AM – 9:20 AM
Palace Hotel, East Theater

Check out this session to get a behind-the-scenes look at how brands execute effective creative strategies while saving time and energy with Pardot.

The Future of B2B Content Marketing

Wednesday, September 26, 12:00 PM – 12:40 PM
Palace Hotel, Ralston Room

Creating amazing content experiences — not just good content — can deliver huge results for brands. Learn how to deliver connected content experiences to your customers at the right time on the right channel.

Announcing the Pardot Lightning App

Wednesday, September 26, 2:00 PM – 2:40 PM
Marriott Marquis, Nob Hill A-D

Join the Pardot Product team for an in-depth look at Pardot’s new home in the Lightning experience, the most deeply integrated Marketing Automation solution in the industry.

6 Steps to Impactful and Inclusive Marketing

Wednesday, September 26, 4:00 PM – 4:40 PM
Palace Hotel, Ralston Room

Hear from marketing leaders in Salesforce’s Office of Equality, and explore a practical, six-step approach to building marketing with diversity and inclusion in mind.

Upcoming Sessions Later This Week

Pardot Keynote: B2B Marketing on the World’s #1 CRM

Thursday, September 27, 10:30 AM – 11:30 AM

Marriott Marquis, Yerba Buena Salon 9

Like many marketers, you’re likely faced with disconnected tools that make your job harder — but it doesn’t have to be this way. Learn how Pardot customers like VMware and Lyft for Business are transforming their organizations with AI, Analytics, and Account-Based Marketing all on one platform.

Marketing Birds of a Feather Roundtable Event for Financial Services

Two Sessions: Thursday, September 27, 3:00 PM – 3:50 PM and 4:00 PM – 4:50 PM
Pied Piper at the Palace Hotel, Pardot B2B Marketing Station

Network with B2B marketers, and discuss industry topics, such as how to attract new leads and prospects, how to deliver more personalized engagements, and how to maximize your marketing investment.

The Future of B2B Marketing Experience

Thursday, September 27, 7:00 PM – 11:00 PM
Halcyon SF – 314 11th Street, San Francisco, CA 94103

Register today for this exclusive, private experience at Halcyon SF to celebrate with fellow Trailblazers in B2B marketing and get a glimpse of the future with neon colors, one-of-a kind light shows, a world-class DJ, and a few extraordinary surprises — all setting the scene for a party reminiscent of something yet unknown.

With all of these sessions, day two is definitely shaping up to bring the excitement. Ready to bring yours? We’ll see you out there!

If you aren’t able to join us in person, you can still blaze a virtual trail to San Francisco to get in on all of the action, inspiration, and innovation. Register here for the Dreamforce 2018 LIVE broadcast.