#DF18 Day 1: A Guide for B2B Marketers

Hopefully, you’ve had your morning pick-me-up, because there’s plenty of action coming your way on day one of Dreamforce! 

B2B Marketing Birds of a Feather Round Table Event

Today, our Birds of a Feather networking breakfast kicks off in the Pardot B2B Marketing Station at the Pied Piper in the Palace Hotel. We all know it’s easy to get stuck in a rut, so this round table discussion is a way for you to learn from your B2B marketing peers. Get more details here, and be sure to show up early to secure your spot (space is limited to the first 30 people!) at the 8:30 AM or 9:30 AM event.

Pardot B2B Marketing Station

Just like the SF Muni, we have our very own station that’s going to be the hub of B2B marketing activity this week. Open all week, the Pardot B2B Marketing Station is your home away from home during Dreamforce. Drop by to meet other Trailblazers, sip a specialty coffee, discuss your B2B marketing strategy with a Pardot Genius, and see the latest Pardot innovations in action.

Pardot Keynote

As you prep your calendar for the busy week, make sure you hold Thursday, September 27, 10:30 AM – 11:30 AM for the Pardot Keynote: B2B Marketing on the World’s #1 CRM. See how companies like VMware and Lyft Business are paving the way for the future of B2B marketing through AI, analytics, and account-based marketing.

Must-Attend Sessions Today (Tuesday, September 25)

Here are a few more sessions you don’t want to miss today.

Rethinking B2B Buyer Engagement With ABM, AI, and Analytics

Tuesday, September 25, 12:30 PM – 1:10 PM
Marriott Marquis, Yerba Buena Salon 8

Marketers have so many innovative technologies at their disposal — but using them effectively can often seem like a daunting task. Kristin Farwell, Research Director of Demand Creation Strategies at SiriusDecisions, discusses what you should be investing in to create the ultimate B2B marketing growth stack.

Pardot for Financial Services: Redefining the Customer Experience

Tuesday, September 25, 12:45 PM – 1:05 PM
Marriott Marquis, Golden Gate – Expedition Theater

Prospective customers have nearly limitless financial options at their disposal as they bank, borrow, and invest, which means financial services companies need to find new ways to reach and engage them. In this session, get a tactical view into how Patch of Land used Pardot to generate over $20 million in new loans in fewer than six months from targeting cold leads in their database.

Enterprise-level Marketing Automation with Pardot

Tuesday, September 25, 1:00 PM – 1:40 PM
Palace Hotel, Ralston Room

With our Product team and our Trailblazers in B2B marketing, take an in-depth look at how Pardot supports enterprise growth across multiple business units.

5 Ways to Personalize Your ABM Content Strategy at Scale

Tuesday, September 25, 2:30 PM – 2:50 PM
Palace Hotel, East Theater

Uberflip CMO Randy Frisch will show you how to build a content strategy that delivers personalized, account-based marketing interactions at scale — without compromising valuable time and resources.

How Pardot Creates Targeted Webinars Built for Lead Generation

Tuesday, September 25, 2:00 PM – 2:40 PM
Metreon AMC Theatres, Level 3, Theater 14

Learn how to reach your target audience, leverage marketing automation to launch a webinar campaign, and align with your sales teams to drive registration.

Upcoming Sessions Later This Week

Pardot Keynote: B2B Marketing on the World’s #1 CRM

Thursday, September 27, 10:30 AM – 11:30 AM
Marriott Marquis, Yerba Buena Salon 9

Like many marketers, you’re likely faced with disconnected tools that make your job harder — but it doesn’t have to be this way. Learn how Pardot customers like VMware and Lyft for Business are transforming their organizations with AI, Analytics, and Account-Based Marketing all on one platform.

Pardot Trailblazer Spotlight & Happy Hour Event

Wednesday, September 26, 4:00 PM – 6:00 PM
Palace Hotel, Pardot B2B Marketing Station

Join us for this pre-Dreamfest happy hour event as we bring together a powerhouse of Trailblazers in B2B Marketing to share best practices, tips and tricks, and their stories of leveraging Pardot for amazing results.

The Future of B2B Marketing Experience

Thursday, September 27, 7:00 PM
Halcyon SF – 314 11th Street, San Francisco, CA 94103

Register today for this exclusive, private experience at Halcyon SF to celebrate with fellow Trailblazers in B2B marketing and get a glimpse of the future with neon colors, one-of-a kind light shows, a world-class DJ, and a few extraordinary surprises — all setting the scene for a party reminiscent of something yet unknown.

Phew. We know. That’s a lot of sessions to think about, and they’re all jam-packed with insights that’ll help you drive your B2B marketing strategy forward. Be sure to make the most of the features in Agenda Builder as you plan your week.

If you aren’t able to join us in person, you can still blaze a virtual trail to San Francisco to get in on all of the action, inspiration, and innovation. Register here for the Dreamforce 2018 LIVE broadcast.

Ready? We’ll see you out there!