Concept
A dedicated IP address gives you full control of your email sending so you are entirely responsible for the reputation of your own IP address. Ideally, you should be sending a monthly email volume of 100k emails or greater and have a fairly consistent mail volume. Additionally, with a dedicated IP address it is essential that you take the time to properly warm up your IP address before sending your list emails.
Benefits of a Dedicated IP
- A dedicated IP address allows you to truly control your own destiny as an email sender. Your sending reputation will only be affected by the choices you make as a marketer. If you have excellent sending practices, this is generally the best way to send emails.
- If you are in certain industries with heightened security, a dedicated IP can be beneficial. For example, if you market to Banking, Defense, Medical, Energy, Technology/Net Security, or other industries with elevated security requirements, a dedicated IP gives you more control over your email sending reputation.
- A dedicated IP is particularly useful if you frequently have to request white listing of your IP.
- If used properly, a dedicated IP can give you better delivery rates.
Benefits of a Shared IP
For many clients, a shared IP address perfectly fits their needs and allows them to benefit from other clients’ email volumes in order to build a strong email sending reputation.
Differences between Dedicated and Shared IP Addresses
| Dedicated IP | Shared IP | |
|---|---|---|
| Reputation | You retain full control of your email sending reputation. | Shared email sending reputation with the other clients using your Pardot IP address. |
| Sending Limit | Upper sending limit is around 1-2 million emails/day on a single IP. | Not applicable as sending limits only apply for sending very high volumes of emails. |
How to Add a Dedicated IP Address to Your Account
A dedicated IP address is included in the Ultimate Edition of Pardot. Have a few questions or want to upgrade to a Dedicated IP Address? Just contact your Client Advocate or fill out our contact form to reach us.
