Customizable User Email Signatures

Pardot users have the option of providing email signature content that can be automatically included in newsletters and automated emails.

Add user signature to user profile

To use email signature content, users must specify their signature by editing their user profile.

  1. Click on your email address in the top right corner of the application,
  2. Click “My Settings”
  3. Click “Edit my user information”
  4. Add content to the “HTML Email Signature” and “Text Email Signature”
  5. Click “Save”

Include the user signature in emails

To include this signature information in an email, there are two variable tags that can be used – %%user_html_signature%% and %%user_text_signature%%. You can add these tags to any email from the “Variable field” dropdown in the email content’s WYSIWYG menu.

User Variable Tags


These tags only populate when the sender of your email is a “Pardot User” (selected on step 3 of the Email Wizard). If the sender is a “General User” or if the assigned user has no signature information, user html signature and user text signature tags will be omitted from the email when sent.

Also, depending on if the prospect is assigned (or not) and the “Make the ‘From’ address the prospect’s assigned user” option is enabled (or not), the user signature tags will populate differently. For more information, click here and view the “If “From Name/Email” = User” section.