Pardot’s custom redirects allow you to track any link on your website or a third party site (for example, a link on your Twitter page, a banner ad on a third party site, etc.).
Clicks on the link will show up as an activity on a prospect’s profile. You can also view a list of all prospects who clicked on a particular link. If you are using Google Analytics parameters, they can be integrated into the link during creation.
Create your custom links under the Content module in Pardot.