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The CRM + Marketing Automation Resource Roundup

It feels like October just started, and yet it’s already time to wrap up this month’s blog theme: CRM & automation. Over the course of the past month, we’ve talked about the benefits of integration, looked more closely at what that integration might look like, and dove into the specifics of the Pardot and Salesforce relationship.

Worried that you missed something? Take a look at the recap of our theme-related October content below.

Salesforce for B2B Marketers: The Complete Guide

Questions about how Pardot works with Salesforce? Get answers to all of your FAQs in our latest eBook, called Salesforce for B2B Marketers. See how these two tools can help support common marketing goals like improving lead quality, targeting communications, and reporting on success.


Marketing Automation and Your CRM: 4 Benefits of Integration

How does your marketing team benefit from marketing automation and a CRM? How does your sales team benefit? Learn how to give your sales team x-ray vision, attribute revenue to the right team, pass along A+ leads, and more.


Salesforce + Pardot: The Complete Microsite for Marketers & Sales Reps

If you’re a visual learner, this one is for you! Our new microsite allows users to choose whether they’re a marketer or a sales rep, and provides customized content based on that selection. Learn how Pardot and Salesforce can address common pain points for each of these audiences, and get recommendations for further resources at the bottom!


3 Major Benefits of Integrating Your Marketing and Sales Tools [Recorded Webinar]

Integrating your sales and marketing tools is a huge step toward aligning your sales and marketing teams. Join TJ Gephart, Implementation Manager at Pardot, as he walks through the benefits of combining a CRM and marketing automation tool.


No time to watch the recording? Read the recap here:


Stay tuned for an intro to our next month’s theme on the blog on Monday!