Connectors allow Pardot accounts to sync with third party applications such as a CRM system or Google AdWords. Data can be passed back and forth between the two applications allowing a user to manage many formerly disparate marketing channels from within Pardot interface.


  1. Navigate to Administration > Connectors.
  2. Click on the + Add Connector button to add a new third party integration.
  3. Choose the vendor whose connector you would like to setup.
  4. Enter any information necessary to complete setup. This will vary slightly for each vendor but typically includes the following fields: the label you would like to use for the connector, the username and password you use for the vendor, and a URL to which Pardot will post data. You can typically receive this URL from your account manager at the vendor in question.

Listed below are all of the applications we connect with: