This past quarter, we set out to learn more about one of internet marketing’s most basic and fundamental tools: email. In a survey conducted last month, we asked marketers about the role of email in their marketing strategy ? from best practices to usage and testing. Over 100 B2B marketers participated.
Interestingly, our study revealed that although email continues to serve as a valuable tool for B2B marketers, its role in marketing campaigns has evolved. Once a prominent tool for acquiring leads, our findings showed that nearly 70% of B2B marketers no longer consider email to be their primary tool for lead generation. With inbound marketing on the rise, many marketers are turning to a variety of other tactics for lead generation and using email predominantly as a lead nurturing tool.
Check out some of our other significant findings in the following infographic, and read a further analysis of this email marketing study in today’s press release.
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Download this infographic.
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Interesting B2B survey. What was the question regarding the Mobile optimization feature? I keep a stats overview on http://www.emailmonday.com/mobile-email-usage-statistics and would like to include this stat.
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Hey Jordie! It came out of a multi-answer question on testing features. They question was “What kind of testing have you used to improve your email campaigns? (You may select more than one).” Hope that helps!
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Really nice inforgraphic! Didn’t know about Tuesdays 🙂 Is there any statistics on seasons of the year or something similar?
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Thank you for the kind words Sasha! I haven’t seen anyone break it down by season yet which could mean the differences are negligible or marketers are just sending so many emails it doesn’t really matter 🙂 It seems like a new report or infographic is coming out every week on this subject, but I would definitely encourage doing a little testing of your own!
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I agree. E-mail marketing is gold! Thanks for posting, I really enjoyed looking at the infographic.