Think about some of your favorite brands. Those names that really stick out in your mind. There are certain categories where a single brand reigns supreme, and in some cases even becomes synonymous with the product itself (think Post-it for sticky notes, or Kleenex for tissues). These brands have the first choice advantage.
Branding isn’t about logos, taglines, websites, or colors. Branding is about the bond you form with your customers — this is what separates average companies from what we call “sticky brands.”
When you have a brand that works, your customers think of you first, and they come back again and again. You form real relationships with your audience. But here’s the challenge. The pace of marketing is changing rapidly, and your brand must evolve to keep up.
How can you become a “sticky brand?” Join Jeremy Miller for a live webinar next Wednesday, April 20, to find out. Here’s Jeremy to tell you more:
In this talk specifically for B2B marketers, Jeremy Miller will show you how to transform your marketing to create a first choice advantage. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your brand.