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Back to School for Marketers: 10 Essential Resources for Marketing Success

It’s that time of year again: daylight is waning, the temperature is dropping, and children are heading back to school. The feeling of excitement that comes with a brand new school year is a distant memory for most of us, but that doesn’t mean we have to stop learning. We’ve compiled a list of ten essential resources to give marketers of all experience levels a leg up this fall. So take a seat, sharpen your No. 2 pencils, and get ready to hit the books.


Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Gartner Research)

How Automation Works: A Visual Guide (eBook)

Marketing automation is a powerful tool, but all the functionality can make seem it a little intimidating. Fortunately, this guide is packed with easy-to-understand visuals that cover major features of automation, from campaign creation to ROI reporting.


3 Benefits of Joining Forces – Marketing Automation and Your CRM (Webinar)

CRM tools are for sales, and marketing automation is for marketers — right? Nope! This 30-minute webinar explains how marketing automation can work with your CRM. You’ll learn how uniting these two unique tools can supercharge the sales process and align your sales and marketing teams.


Lead Nurturing

Nurtured leads make 47% larger purchases than non-nurtured leads. (The Annuitas Group)

The Complete Guide to Lead Nurturing (eBook)

Lead nurturing is the process of automatically “dripping” relevant information to leads over time. This guide explains the benefits of lead nurturing and provides resources to plan and implement ten different types of nurturing campaigns.


Email Marketing

For every $1 spent on email marketing, the average ROI is $44.25. (Experian)

The Complete Guide to B2B Email Marketing (eBook)

This eBook walks you through the process of creating effective, targeted email campaigns. Learn how to plan, design, write, send, and optimize your marketing emails. Plus, get worksheets and checklists to make sure you’re not missing any details along the way. (Don’t worry — you’re not getting graded!)


Responsive Email Design (Slide deck)

Remember those clunky overhead projectors your teachers used to give presentations? Fortunately technology has come a long way since then, or we wouldn’t have this helpful SlideShare. Take a look at how you can optimize your emails so they’ll look beautiful on any size screen.


Content Marketing

B2B marketers with a documented content strategy are six times more likely to consider themselves effective. (CMI)

How to Create a Successful Content Marketing Plan (eBook)

Let’s face it: interruption marketing is old school, and content marketing has taken its place. This eBook has 38 pages of tips and tricks for successfully creating and promoting content that’s sure to connect with your audience. Whether you want to develop a brand new content marketing plan or fine-tune an existing one, this guide has everything you need.


Business Blogging Handbook (eBook)

Companies that blog generate 67% more leads than companies that don’t (Social Media B2B). If your marketing team still isn’t blogging (or just can’t seem to produce enough content), use this handbook to map out a plan and boost your lead generation.


Social Media

Less than 12% of companies have a formal social media policy in place. (Pardot)

Social Selling: Rethinking Sales with Social at the Core (Webinar)

Social media is changing the sales landscape. Contrary to popular belief, social media isn’t just a marketing tool. This one-hour discussion among industry leaders explains how sales reps can use social to engage with customers and increase revenue.



23% of marketers generate over half their leads using SEO and organic search. (MarketingSherpa)

The SEO Handbook (eBook)

You put a lot of time and energy into building your website. Don’t let those efforts go to waste by neglecting to optimize it for search. Believe it or not, SEO isn’t as daunting as it seems. The tips, worksheets, and checklists in this handbook will allow any marketer to improve their site’s organic search rankings.


The Future of SEO (eBook)

If you’re already a seasoned SEO pro, this is for you. Take a look at what nine experts have to say about the future of search engine optimization and how this will change digital marketing.


There you have it: webinars, eBooks, and slide decks to exercise your brain and make you nostalgic for locker combinations and cafeteria food. Is there a topic we missed that you’d like to learn more about? Let us know in the comments.