Daylight savings has come and gone, and we’ve eagerly sprung forward to embrace the coming of spring. But for busy B2B marketers, the changing of seasons often passes us by. There are no seasonal sales, no Black Fridays, no July 4th buy-one-get-one-free promotions for us to plan. When spring rolls around, it’s business as usual for B2B marketers.
Or is it? Come springtime, there are a few things that B2B marketers can do to make sure they’re prepared for the upcoming season. They may not be as fun as planning an Easter retail sale, but they’ll ensure that your marketing campaigns run smoothly and that your company and brand continue to get the positive exposure that every marketer wants. Take a look at our spring checklist below to see how you can prepare for the next few months:
1. Do a little spring cleaning.
That’s right, spring cleaning isn’t just limited to your home. If you’re a B2B marketer, you probably have a plethora of tools at your disposal that you use for email marketing, social posting, or marketing automation. While these systems are meant to help do your work for you, they still need a little TLC every once in awhile. Take a few minutes to go through your email lists, content files, and data archives you have to see if there’s any old or outdated information. Keeping extraneous files or email addresses that you no longer need can slow down your system and increase your email bounce rates.
2. Start researching trade shows and conferences.
Spring marks the beginning of trade show season, which means it’s time to start thinking about which events you’d like to attend. Are there any trade shows or conferences that will be in your area over the next few months? Decide which events pique your interest and start booking your travel before prices start to increase. If you’re more interested in sponsoring events, take a look at trade shows or conferences happening in the fall. That will ensure you’ll have plenty of time to prepare.
3. Keep an eye on upcoming events and holidays.
Who says B2B marketers can’t be fun? Take a look at a spring calendar to see which holidays and special events are coming up over the next few months (hint: this includes major TV, movie, and book releases too). Brainstorm some ideas for fun content you can create around these events and work that into your content and social strategies. For example, we saw a lot of Olympics-related content last summer, and even more content centered around the presidential election in November. If you’re not sure how to turn these kinds of events into fun, marketing-related content, take a look at our guide to newjacking for a few ideas.
4. Find ways to show off your company culture.
Spring is the perfect time of year to plan company events, get involved in your community, and get outside for company picnics. Whatever you decide to do, bring a camera along! You don’t want to miss an opportunity to show off the fun things that your company does to blow off a little steam. Be sure to recycle those pictures into a Facebook album, make a new board on Pinterest, or turn them into a fun blog article. Visual posts and Facebook albums that show off your company culture are a great way to generate traffic and increase engagement among your followers.
These are just a few ideas to get you excited about the upcoming season. What else should be on a B2B marketer’s spring checklist? Let us know in the comments!