Pardot will automatically generate bit.ly short links for landing pages, multivariate tests, and files. This makes your assets easy to share via instant messenger, social media sites, or other delivery channels.
Each auto-generated short URL will also include a reporting icon, which will display bit.ly?s statistics on the URL when clicked, shared, etc.
For further customization, you can also connect your existing bit.ly or bit.ly pro account by creating a bit.ly Connector. Pardot?s own short URLs for example take the form of prd.to rather than bit.ly.