Auto-append country and state from prospect IP address


Ever have prospects fill out your state and country fields as Alabama and Afghanistan? Either those are the most populous state/country or people just pick the first option. If you want to skip those fields on your forms altogether, Pardot can now auto-fill Country and State on a prospect record based on GeoIP information. The added data is filled in after a form, landing page, or form handler completion by a prospect.


You can enable the feature by going into your account settings and checking the box for Auto-fill Prospect Location Data from IP Address.

GeoIP Account Setting

When data is automatically filled into the state or country field, you will see globe icon appear next to that data in the prospect record.

Autofilled Location


  • The format is country name and state/province two-letter code (e.g. GA for Georgia)
  • We do not fill in State for any non-US or Canada IP addresses. For those visitors we will only append country.
  • We will not automatically fill in these two fields if any location data is already filled in for the prospect; this includes the Address One, Address Two, Country, State, City, and Zip fields. This prevents any possibility of address data not matching (e.g. you already had state info on a prospect but they visit your site from another country while on vacation).
  • Since we use the IP address of the prospect, it may not always be 100% accurate. The prospect may be accessing your site while traveling, in another state or country. Also note that the IP address is of the prospect’s actual location. The headquarters of his or her company may be in a different location.