Many companies implement marketing automation to take care of one specific need. Perhaps for you it was an email solution, a landing page builder or a way to track anonymous visitors on your site. Well, we’re glad you’ve joined us. Now that you’re here, you’ve hopefully got your initial needs all taken care of.
Pardot has a lot of different functionality and we know that not everyone has the time and resources to jump in head first during your first couple of months. In the next few blog posts, I’ll discuss some specific areas of the marketing automation suite that you may want to take advantage of and address frequently asked questions about advanced functionality. Look for tips on site search, scoring, useful custom field ideas, drip marketing and more.
In addition, for many of you, it won’t be long until you get a call from Kathryn Honderd, our Pardot Client Advocate. Kathryn is the newest member of our services team, but unlike those you’ve worked with in the past, she will focus on building post-implementation relationships with all clients to make sure you are taken care of throughout your time with Pardot. Kathryn can help introduce you to any features you’ve yet to try and get you started on the right track.
If there are specific areas of the application you want to learn more about, please don’t hesitate to reach out to us here on the blog or let Kathryn know if you speak with her!