Achieve Your Dreamforce Goals: Sessions Designed for Customer Success

Dreamforce is a crazy, fast-paced week chock full of valuable content, case studies, and inspiration (and some pretty incredible parties *cough* …I mean networking opportunities). Whether it’s your first time attending or you’re a Dreamforce veteran, you’ll want a plan to ensure you make the most of your week.

As a Pardot customer, where do you begin? Agenda Builder goes live this week, and we recommend deciding now what your goals for the week are before sessions fill up. Think about:

  • Are you looking for solutions to specific business challenges? (Register for: Circles of Success and Theater Sessions)
  • Do you need more hands-on-training in the tool? (Register for: Hands-on-Workshops and Hands-on-Training)
  • Are you looking for inspiration for your next campaign? (Register for: Customer-led Theater and Breakout Sessions and Keynotes)
  • Do you need expert guidance from Salesforce and Pardot Specialists? (Bookmark: Pardot Customer Station Open Hours and stop by our Genius Bar in the B2B Marketing Station)

No matter your goals, there are sessions to match, so be sure to do your research before you go so you don’t have FOMO when you get there. For Pardot customers, we recommend you don’t miss out on the following:

Pardot Customer Station at The Box SF:

We’re bringing back our Pardot Customer Station, a space exclusively for Pardot users to meet with experts, attend advanced sessions, and get some work done. The Station will be open 9 AM – 3:30 PM Tuesday and Wednesday at The Box SF with customer-focused theater sessions and Open Hours to stop by to ask questions and receive 1:1 expert guidance.

10 AM: 5 Quick Tips to Get Started in Pardot
11 AM: Audit Workshop: How to Revamp your Pardot Account
2 PM: EBQ Presents: Pardot Implementation Pitfalls (and how to avoid them!)

10 AM: Take Control of Your Sales Cycle with Engagement Studio
11 AM: 4 Steps for the Perfect Salesforce Engage Roll Out
2 PM: Uberflip Presents: Revamp your B2B Content Marketing Strategy

Stop by: Pardot Customer Station The Box SF, 1069 Howard St, San Francisco, CA 94103

Circles of Success:

Kick your week off right with back-to-back Pardot Circles of Success in the B2B Marketing Outpost. These are round-table sessions guided by a Pardot Specialist and driven by customer discussion. With topics covering your Buyer’s Journey, Automating your Workflow, Filling your Pipeline, and Optimizing your ABM Strategy, you’ll walk away with actionable solutions for your business challenges and inspiration from your fellow users.

8 AM: Understand your Buyer’s Journey with Pardot
9 AM: Automate your Workflow with Pardot
10 AM: Maximize your Marketing Efforts with Pardot Lead Management
11 AM: Optimize your ABM Strategy with Pardot

3 PM: Give your Sales Team an Edge with Salesforce Engage

Theater Sessions and Hands-On-Workshops:

With 50+ Pardot-focused sessions at Dreamforce this year, it can be hard to narrow down the ones that will help you achieve your goals for the week. Pro-Tip: Filter by level (beginner, intermediate, advanced) to find content that fits your experience level.

A few sessions we recommend by content level:




The Genius Bar inside the B2B Marketing Station:

Come to the B2B Marketing Station at Pied Piper in the Palace Hotel to grab a coffee and connect with other B2B Marketers all week long. In addition to a series of special sessions from fellow Trailblazers, we’ll have Pardot Specialists posted at our Genius Bar to answer your questions and provide 1:1 walk-up consultations.

Stop by: Monday to Wednesday, 7:30 a.m. to 6 p.m. and Thursday from 7:30 a.m. to 2 p.m. at B2B Marketing Station, Pied Piper Restaurant, Palace Hotel

Pardot Customer Happy Hour:

What better way to start the week than by mingling with your fellow Pardot users before the Pardot Party. Come eat, drink, and be merry with the Pardot Success Specialists and fellow Pardot Users for a Customer Happy Hour in the B2B Marketing Outpost (Presidio Room, Palace Hotel) Monday from 5 – 6:30 PM. RSVP Here.

Success is Coming: Keynotes Not-To-Miss

You can’t go to Dreamforce without hitting up a few of the keynotes. If your focus for the week is on Pardot and Customer Success, be sure to make time for these:

Announcing Success Cloud: Revealing Our Secret for Your Success
Wednesday, 9 AM

For the first time ever, Salesforce will reveal its “secret sauce” for helping customers drive business results and value with the world’s #1 CRM. Join Maria Martinez, President of Global Customer Success at Salesforce, as we launch something NEW and exciting for Cloud Services.

B2B Marketing Keynote: Marketing That Sales Teams Love
Wednesday, 11:30am

Join Michael Kostow, GM of Pardot, as he demonstrates how Salesforce for B2B Marketing empowers marketers to drive revenue with personalized marketing campaigns all on the #1 Intelligent Customer Success Platform. Hear from top executives at businesses just like yours on how they’re using Salesforce for B2B Marketing to execute their account-based marketing strategies and drive incredible growth for their businesses.

Additional Resources for Pardot Customer Success:
Hit the Trails with the Pardot Success Path
Get the Most Out of Your Pardot Instance with Premier
Getting Started with Pardot