A Perfect Week with Pardot at Connections ’19

We’re ready to blow into the Windy City for Connections ’19! Along with our love for springtime in Chicago, we’re bringing you over 25 sessions for B2B marketers, the Pardot Peak Room featuring Trailblazer Fireside Chats and Genius Bar Appointments, Circles of Success, the Customer Engagement Lodge, the Campground Demo Stations, and the Pardot Rooftop Mixer!

Will you be at the second largest Salesforce event of the year? Here are 6 ways you can find us at Connections:

The Sessions

You heard it right – we will have over 25 sessions for B2B marketers at Connections. From thought leadership inspiration, to how-to advice, to product deep-dives, all the way to industries focuses, we’ve got something for you no matter where you are in your journey.

Make sure to bookmark this can’t-miss Super Session:

B2B Marketing on the World’s #1 CRM
Tuesday, June 18 | 8:30 am
Room W185

The age of intelligent marketing is here. If you’re like many marketers, you are faced with disconnected tools that make it impossible to align with sales and take your campaigns to the next level. Learn how Salesforce for B2B Marketing, can help you transform your business with AI, Analytics, and Account-Based Marketing all on one extendable platform.

Attend an industry-focused session:

B2B Marketing in HLS: Grow HCP Relationships with Pardot
Wednesday, June 19 | 11:30 am
Lake Huron Theatre

B2B marketers from all industries, including HLS, are dealing with common challenges today; long and complex buying cycles, difficulty scheduling meetings, lead prioritization, and declining access to clients and HCPs. Learn how HLS marketers are utilizing Pardot to attract new clients while retaining and growing their existing customer base.

Pardot for Financial Services: Relationship Marketing on the World’s #1 CRM
Tuesday, June 18 | 8:30 am
Lake Huron Theatre

The dynamics of client relationships has changed dramatically in recent years. Clients have greater access to information, more options to choose from, and more channels to engage. Unfortunately, many firms have struggled to keep with constantly changing customer expectations. Join us to learn how financial services marketers are leveraging Salesforce Pardot to create world-class customer experiences, leveraging automation to attract new clients, and retain and grow existing clients at scale.

Get hands-on in a Pardot workshop:

Digging for Gold: How to Mine Your Sales And Marketing Data with B2B Marketing Analytics
Monday, June 17 | 2:15 – 3:15 pm
Room W182

Marketers need more than just data. They need actionable insights that impact the business. With B2B Marketing Analytics, marketers can easily view their key metrics in one place, while diagnosing problems and making adjustments to marketing campaigns quickly. Attendees will learn how to build custom dashboards and leverage B2B Marketing Analytics’ intuitive data exploration interface to discover a goldmine of insights! Please bring your laptop as this workshop is hands-on.

Learn how to Cultivate Equality:

Creating Impact with Inclusive Marketing
Tuesday, June 18 | 2:00 PM – 2:40 PM
Room W184

In this session brought to you by Deloitte Digital, you will hear from Stephanie Buscemi, CMO, Salesforce, Heather Geisler, VP Global Brands, Hyatt, and Kaleeta McDade, Creative Director Deloitte Digital, and Brent Allen, Associate Publisher, Integrated Marketing, Elle and Marie Claire on how they are deepening customer connections through thoughtful marketing that reflects and amplifies the diverse communities they serve. Conversation moderated by Alexandra Legend Siegel, Sr. Manager Equality Narrative and Content. We all have seen brands both excel and misstep in these areas recently — and we know that increasingly consumers are holding brands accountable and choosing companies that get it right. Learn actionable ways that your company can build brand and customer loyalty with inclusive marketing.

Check out all of the sessions for B2B marketers here.

The Pardot Peak Room

Join us in the Pardot Peak Room (Clark A) to hear how our Trailblazers are using Pardot to find and nurture leads, close more deals, and maximize ROI. Schedule an appointment at our Genius Bar or catch a Trailblazer Fireside Chat.

Book an appointment here to get a 1:1 consultation at our Genius Bar with a Trailblazer in B2B Marketing or a Pardot Solutions Engineer.

Circles of Success

Join fellow Pardot users for expert-led, round-table discussions in our always popular Circles of Success. This year we’re running each topic twice to give you even more access to these valuable sessions.

Delighting your Customers with Pardot

Room W181B

Did you know that your customers can be your best marketers? Word of mouth is powerful, so making a customer happy can mean creating a powerful evangelist for your brand. Join us for a roundtable discussion of how you can improve your marketing strategy to include current clients, and fully leverage the power your customer base.

Automate your Workflow with Pardot

Room W181B

Marketing Automation is a powerful tool for marketers and sales alike, but are you leveraging Pardot’s automation tools to their full potential? Join us for a discussion on automation best practices and strategies your company can use to simplify and organize daily life. Learn and discuss uses for Engagement Studio, Automation Rules, Dynamic Content, Progressive Profiling, Tags, and more!

Maximize Your Marketing Efforts with Pardot Lead Management

Room W181B

Quality over quantity?, they say. And we agree! The quality of your database directly impacts your email deliverability, lead nurturing success, and ultimately your Marketing team’s ability to drive the right leads to sales. Join this round table discussion to explore best practices for managing leads within Pardot using Scoring, Grading, and Lead Assignment tactics.

The Customer Engagement Lodge

Recharge and relax with peers in the Customer Engagement Lodge (Room W179AB) powered by Pardot, Marketing Cloud, Commerce Cloud, and Service Cloud. Stop by to learn how Salesforce’s integrated solution can help you deliver a connected customer experience from end-to-end. Then stay to connect with likeminded individuals and share your successes through networking and roundtables, while also learning how to solve key business challenges.

The Campground Demo Stations

Whether you’re new to Pardot, or eager to get a glimpse at our latest features, we’re ready to provide personalized Pardot demos and answer questions in the Campground at one these Demo Experiences.

  • Boost Productivity for Inside Sales Teams
  • Close More Deals and Expand Strategically
  • Find and Nurture More Leads
  • Personalize Intelligent Iteractions
  • Engage Across the Customer Journey

Pardot Rooftop Mixer

Pardot admins and consultants — this mixer hosted by Sercante and The Spot for Pardot is for you.

When: Tuesday, June 18 | 4 pm – 7 pm
Where: VU Rooftop Bar, East Terrace Rooftop

Join us at the premier event for Pardot people to Par-tay and network with like-minded professionals and marketing automation fanatics from around the world.

Admission is limited. RSVP here to secure your spot: go.sercante.com/pardot-on-the-roof