Whatâs the biggest challenge that youâve run into when it comes to Twitter and your social media strategy?
For many, the answer is fitting an entire marketing message into 140 characters or less. How can you possibly be expected to cram everything you want to say into that few characters? And when you factor in retweets — game over.
Fortunately, weâve been able to collect a few best practices that can help you tweak your tweets to meet the 140 character limit. If youâre ever stuck making edits to a tweet that just wonât seem to fit, check out the tips below to see if there are any easy adjustments you can make to trim a few characters here and there:
1. Use a tool like Thsrs to find shorter synonyms for any longer words youâd like to use in your tweets. Thsrs takes words like âfavoriteâ and spits out shorter synonyms like âchoiceâ and âloved,â a 2-3 character savings!
2. Make sure that there are no places where you use the word âand.â This is an easy, and often overlooked, fix. Just substitute symbols like â&â or â+â to save 2 characters.
3. Get rid of unnecessary pronouns and articles, like the words âthatâ and âthe.â For example, if your tweet says âcheck out this website that features white papers by B2B marketing companies,â you can easily tweak it to say âcheck out this website featuring white papers by B2B marketing companies.â Thatâs 4 characters!
4. Find the best link shortener out there. While TinyURL shortens links for you, sites like bitly actually produce even shorter links.
5. Substitute numbers for words. This is another easy fix if you see your character count dwindling down. âOneâ becomes â1,â and so on.
6. Use contractions whenever possible. For example, if youâre struggling with character counts, you should make sure you donât have any instances of âcan notâ or âwould notâ that can be shortened to âcanâtâ or âwouldnât.â
If youâre still having trouble getting your tweet down to 140 characters, try a few of these less sophisticated techniques. Just be careful to keep your tweet from sounding like it came from a teenager on a mobile device.
7. Drop vowels from words. For example, âsourceâ becomes âsrc,â and âtextâ becomes âtxt.â Just try not to shorten words until theyâre no longer recognizable. Words like âbananaâ (bnn?) arenât exactly conducive to shortening this way.
8. Use common abbreviations. While theyâre not always pretty, substituting âw/â for âwithâ can save you 2 characters. âRetweetâ can easily become âRT,â and âby the wayâ is often shortened to just âbtw.â Just try not to use âuâ instead of âyouâ if you can help it — it can be hard to sound professional when your tweet comes out sounding like a text message.
**Bonus Expert Tip:Â Â Use Expanded Images.Â Twitter has recently made a few big changes that can optimize tweets, making even more out of the 140 characters. One of these changes is the implementation of inline images.Â Essentially, Twitter’s expanded inline images make your post stand out among the never-ending stream of content. A picture is certainly worth more than 140Â characters. However, we are also seeing tweets with expanded images receive 18% more clicks, 89% more favorites, and 150% more retweets than those without! This means those short 140 characters can be used even more to your advantage when combined with the other suggestions in this article.
Using shortcuts like these can save you a lot of stress when itâs time to send out those tweets. Keep in mind, a good rule of thumb is to keep your messages short and simple to begin with. If your tweet needs to be 140 characters, make sure it provides valuable information.
What other tips and tricks do you use to keep your messages under 140 characters? Let us know in the comments!