7 Brand New B2B Marketing Stats You Need to Know

Even if you’re steeped in the world of B2B marketing every single day, chances are a lot of what you think you know about the industry is outdated. The industry moves so fast, and we can?t rely on these outdated ?facts? anymore. Statistics we learned at a conference five years ago and have since committed to memory are probably not even correct in today?s market!

I?ll admit it: I too am guilty of citing stats I first read in 2013 without really knowing if they’re still relevant. To remedy this, we’ve compiled a list of compelling marketing facts that come from research published in the past several months. Take a look, tweet your favorites, and check out our recommended reading to learn more.

1. 85% of B2B marketers say lead generation is their most important content marketing goal for 2016. Click to Tweet

Source: Content Marketing Institute & MarketingProfs, B2B Content Marketing 2016

Sounds about right! Content can do just about anything, from building brand awareness to helping your sales team close a tough deal — but when it comes to proving the ROI of your content marketing, lead generation is an important place to start.

Recommended reading: Gone Fishing… for Leads