Even if you’re steeped in the world of B2B marketing every single day, chances are a lot of what you think you know about the industry is outdated. The industry moves so fast, and we can?t rely on these outdated ?facts? anymore. Statistics we learned at a conference five years ago and have since committed to memory are probably not even correct in today?s market!
I?ll admit it: I too am guilty of citing stats I first read in 2013 without really knowing if they’re still relevant. To remedy this, we’ve compiled a list of compelling marketing facts that come from research published in the past several months. Take a look, tweet your favorites, and check out our recommended reading to learn more.
1. 85% of B2B marketers say lead generation is their most important content marketing goal for 2016.
Sounds about right! Content can do just about anything, from building brand awareness to helping your sales team close a tough deal — but when it comes to proving the ROI of your content marketing, lead generation is an important place to start.
Recommended reading: Gone Fishing… for Leads