Emojis can also help emails stand out in a crowded inbox. It’s no surprise, then, that emojis in subject lines are becoming more common (did we mention that Pardot?s Summer ?18 Release included emojis for email subject lines and social postings?!). But, for all of their flair, how do you know just when and where to use them?
Here are 5 tips for using emojis in email subject lines.
We know you’re excited about diving right in with emojis — so are we! But before you do, make sure you have clear guidelines for you and your team that outline when and how to use emojis in email subject lines. A few rules, such as avoiding emoji usage when sending customer support emails or providing a list of pre-approved emojis, will go a long way in keeping your email game in tip-top shape.