Every St. Patrick’s Day, we deck ourselves out in green and celebrate great Irish traditions like collecting shamrocks and enjoying parades. One of the most familiar faces of St. Paddy’s Day is the leprechaun — a mysterious creature who causes mischief, appreciates solitude, and enjoys collecting riches.
Sound familiar? As a B2B marketer, you may recognize a few of your own traits in the legendary leprechaun! To celebrate St. Patrick’s Day, we found five signs B2B marketers might actually be leprechauns.
1. We’re hard to pin down.
Leprechauns are notoriously difficult to catch. Legend has it that if a leprechaun is caught, he must give up his gold to the human that catches him. A leprechaun’s penchant for solitude makes him even more elusive.
You can probably relate! Whether we’re running between meetings, hopping on phone calls, or putting our heads down to get work done, marketers are busy folks who are sometimes tough to keep tabs on!
2. We work hard — and reap the rewards.
Leprechauns are known to be hardworking cobblers, earning their pots of gold by making shoes. Folklore depicts them as independent workaholics, tending to isolate themselves and labor away at their craft.
As a B2B marketer, you know what it’s like to be always on! Between putting in late nights at the office or answering emails on the weekends, “downtime” can be hard to come by. Our pots of gold come in the form of new leads, revenue growth, and ROI — but they’re equally rewarding.
3. We can be quite persuasive.
As notorious tricksters, leprechauns are crafty and mischievous. They often play games and pranks on unsuspecting humans.
While B2B marketers always play by the rules, it’s our job to shape the opinions and brand perceptions of potential customers. Through expert communication and lead nurturing, we influence business buying decisions every day.
4. We’re all about the green.
St. Patrick’s Day is the time to break out the green t shirts, beads, colored foods, and more! Leprechauns are typically depicted in an all-green suit and festive garb covered in green clovers. B2B Marketers are also big fans of green… when it comes to ROI!
While there are many reasons we’re passionate about marketing, improving the company’s bottom line and increasing profit by helping customers is a huge success indicator and a great source of pride for every B2B marketer.
5. We know there’s always a pot of gold at the end of the rainbow.
Leprechauns hide gold at the end of every rainbow for safekeeping. As B2B marketers, we know that finding our pots of gold doesn’t come easily! The journey from lead generation to conversion can be difficult, but we know the hard work is worth it.
While leprechauns may just be mystical creatures from Irish folklore, B2B marketers make real-life magic in the business world! Still, there’s a lot that we share with the iconic St. Patrick’s Day mascots — from our strong work ethic to our expert persuasion skills.
Enjoy the holiday weekend, and don’t forget to wear your green!
To learn more about how Pardot can help add to your B2B marketing pot of gold, check out our marketing automation solutions.