Attention B2B Marketers: if you’re headed to Dreamforce ’17, get ready because the Pardot Team is gearing up to give you the biggest and best Dreamforce experience yet. It’s an amazing time to be a B2B marketer. With technology making our jobs faster, smarter, and more intuitive, B2B marketers are revolutionizing their industries and producing some downright stellar marketing. So this year at Dreamforce, we’re all about celebrating your accomplishments and showing you how we can help you blaze trails into 2018 with the power of Pardot.
So let’s get to it! Here are 5 things B2B Marketers won’t want to miss at Dreamforce ’17:
Salesforce for B2B Marketing Keynote
We are excited to announce that this year (for the first time ever) B2B marketers can join us for an exclusive Salesforce for B2B Marketing Keynote at Dreamforce. Join Michael Kostow, GM of Pardot, as he demonstrates how Salesforce for B2B Marketing empowers marketers to drive revenue with personalized marketing campaigns all on the #1 Intelligent Customer Success Platform. You’ll learn how Salesforce’s marketing solutions drive your marketing and sales teams to attract and engage prospects, close more deals, and measure the impact of your business, all from one connected platform. See how emerging technologies like artificial intelligence will shape Salesforce’s marketing technology in the future. You will also hear from top executives at businesses just like yours on how they’re using Salesforce for B2B Marketing to execute their account-based marketing strategies and drive incredible growth for their businesses.
B2B Marketing Station
It’s back! The B2B Marketer’s Cafe is now the B2B Marketing Station. Come to the B2B Marketing Station at Pied Piper in the Palace Hotel to connect with other B2B Marketers and get even more great B2B content. We’ll be hosting a series of special sessions that will share tips and tricks and offer some truly inspirational stories from customers who are helping make this year’s Dreamforce one to remember. While there, you can put your feet up and recharge, chat with other marketers, or learn about Salesforce solutions to grow your B2B business. Whether you’re just starting with B2B marketing, or you’re looking for ways to go even further, there’s sure to be something for marketers at every level.
Welcome Party At Dreamforce
If you’ve been to Dreamforce before you’ll already know that the Pardot Party is one you don’t want to miss – and this year is no exception. This year, we are partnering with Sales Cloud & CPQ to take our Pardot party to the next level! We’ll be launching the week of Dreamforce with our Welcome Party on Monday night. Come join the festivities and party with Pardot and our special surprise musical guest! We won’t give it away just yet, but stay tuned to find out who’ll be rocking the crowd.
Over 50 Sessions for B2B Marketers
This year, Pardot’s presence at Dreamforce is bigger than ever before with over 50 sessions on everything B2B Marketing: from sales enablement and content creation to account-based marketing, lead generation and increasing ROI, we’ve got tips, tricks, demonstrations, and some fantastic customer success stories that highlight the power of Pardot. At the Sales Cloud Lodge in the Marriott Hotel, you’ll find our sales-focused sessions on sales enablement, productivity, and sales and marketing alignment. Over in the Palace Hotel at the Marketing Cloud Lodge, you’ll find our tactical marketing sessions on building great campaigns, analyzing your data, and moving more prospects into your sales funnel.
Marketing, Commerce, and Retail Lodge
The Marketing and Commerce Lodge is the marketer’s home at Dreamforce, and if you’re a B2B Marketer, you definitely don’t want to miss it. Pardot’s B2B Marketing sessions will be hosted here, and we’ll be showing some of the amazing connections across the entire Marketing Cloud technology stack. Learn to get the very most out of your Pardot instance in sessions hosted by our experts, and visit the demo stations to see Pardot come to life.
We’ve got a jam-packed week full of learning, entertainment and quality time with some of the best B2B marketers in the business, so get your schedules ready, download your maps, start bookmarking your sessions and get ready for the best Dreamforce yet!